Leyland Pitt

Dr. Leyland Pitt is the Dennis F. Culver EMBA Alumni Professor of Business Administration at the Beedie School of Business, Simon Fraser University, Vancouver, BC, Canada, where he teaches marketing in MBA and doctoral programs. His work has appeared in journals such as Journal of the Academy of Marketing Science, Information Systems Research, Journal of Advertising,and MIS Quarterly. He is currently associate editor of Business Horizons and Journal of Advertising Research.