Leyland F. Pitt

Leyland F. Pitt is Professor of Marketing and the Dennis F. Culver EMBA Alumni Chair of Business, Beedie School of Business, Simon Fraser University, and affiliate Professor of Marketing at the Royal Institute of Technology, Sweden. He has also taught on executive and MBA programs at major international business schools internatonally. The focus of Leyland's research is the interface between marketing and technology, with particular emphasis on technology's role in shaping and creating customers.