Theresa Eriksson

Theresa Eriksson is a doctoral student in industrial marketing at the Luleå University of Technology in Luleå, Sweden, where she researches entrepreneurship and technology. Her work has been published in journals such as Business Horizons and the Journal of Strategic Marketing.

Dernier articles de Theresa Eriksson

23 août 2019 | Leyland Pitt, Theresa Eriksson, Kristin Matheson, Kirk Plangger, Karen Robson

E-Commerce in South Korea: A Canadian Perspective
14 novembre 2018 | Theresa Eriksson, Layland F. Pitt, Kirk Plangger

E-Commerce in Japan: An Island of Opportunity for Canadian Exporters
27 février 2018 | Theresa Eriksson, Leyland F. Pitt, Kirk Plangger

Succeeding in China’s $9.4 T E-commerce Market: Why Culture and Context Matters